Why does Alto have a membership fee?

Our membership fee allows NO SURGE PRICING ever! By limiting our customer base to only our members, we can provide rides at busy times without raising the price on you.  Moreover, our built-in service charge means no tipping added to your fare. Plus, you're getting an experience better than a black car for 30-50% less.  In the future, we'll have exclusive member perks with some of our Partners and benefits for our most loyal riders.  Lots of exciting updates are coming!